Columbia Valley Recreation Strategy

The Challenge

The Columbia Valley Recreation Planning Initiative in Cranbrook, BC, was created to help safeguard the region’s recreational assets, ecosystems and cultural values. To achieve these goals, they needed a simple, intuitive, and budget-friendly brand identity and website. That’s where we stepped in!

We Provided

  • Logo Design & Branding
  • Responsive Website Design
  • Website Development
  • UX (User Experience) Design
  • Search Engine Optimization
  • Art Direction & Consulting
  • Asset Sourcing
CVRS Brand Logo

Branding & Identity Management

We decided upon a simple wordmark for this brand. The logo conveys the professional look our client hoped to achieve and worked well with a tight budget.

Logo design word-mark in the Columbia Valley Recreation
Logo design & brand guidelines Columbia Valley Recreation
Branding in the Columbia Valley Recreation
Brand typography in the Columbia Valley BC

Protecting our recreational assets, ecosystems and cultural values.

The Website

This website has powerful features like a live page editor and 120+ design and layout elements. We created a library of brand-styled modules to make adding new content simple. The staff can now make changes quickly with the bonus of ensuring the website looks consistent and professional.

Columbia Valley Recreation BC website development
Columbia Valley Recreation BC responsive websites

Mobile Responsive Design

Having a mobile responsive website not only increases the amount of time visitors spend on your site, but also helps improve your rankings in search engines.


Darren is professional, easy to work with, and brings excellent design chops to the job at hand. For both projects to date, he transformed a “shoebox of assorted content and content ideas” into visually-attractive and engaging products with a solid look, brand and feel. I wouldn’t hesitate to hire Darren for another project.

Ingrid Liepa

Project Manager