The Challenge
Sweetie’s Candy Shoppe needed a brand as playful as its candy wall. Starting from scratch, we built a full identity — from logo to website — for this family-owned candy shop in Fernie, BC, blending retro nostalgia with a fresh, modern feel.

We Provided
Branding & Identity Management
Building the identity from the ground up, we crafted a complete brand — a family of logos, a colour palette, and typography — built around their old-fashioned-meets-modern personality. We rounded it out with a tagline and logo variations designed for social media, their website, and print.
Tagline created by Ello!
A tagline provides numerous advantages for a brand. It boosts brand recognition, sets the brand apart from competitors, and enhances memorability. An effective tagline leaves a lasting impression on consumers, strengthening brand identity.

Mobile Responsive Design
With our Advanced Mobile Responsive option, Sweetie’s Candy Shoppe now looks just as sweet on a phone or tablet as it does on a desktop. No matter how customers find them, the experience stays smooth, fast, and true to the brand.



Darren is very easy to deal with, accommodating and extremely talented! We were so happy with our logo design and the website looks fabulous! Highly recommend!
Trish Nixon
Owner






